James Boags released a new Premium Beer, the James Boags Pure. Momentum was tasked to produce an introduction-teaser video for the new beer.
Beside exploring the 4 natural ingredients and their origin, we added a unique elements into the storytelling, by projecting light animations onto the sceneries.
Working with the team from Paper Carnes, it was a monumental triumph against the elements and frost bites. (Shooting in Tasmanian jungles in the middle of the night at the height of winter.)
Award:
AVPA Best Corporate Video under 20k.
Credits:
Agency: Momentum Worldwide
Client: James Boag’s Pure
Creative Director: Adam Terry
Concept and Art Direction: Jeff Mimery
Copywriter: Adam Terry
Producer: Susanto Widjaja, PaperCranes
Cinematographer & Colour Grader: Ferry Lie, PaperCranes
Animation: Cassius
Account Manager: Michelle Conroy